People Led.
Partner Driven.
Canada’s only new home sales training program rooted in human-centred emotional intelligence - developed for sales teams and the leaders who build them.
Most new home sales teams don't fail because they lack talent. They fail because they lack structure, culture, and a training system that turns potential into consistent, measurable performance.
Leaders get promoted into complexity they were never trained for. Salespeople hit a ceiling that they can't see past. This is where Parallel & Co. comes in.
OUR MISSION
When teams plateau, when sales stall, when the energy goes flat - that’s where Parallel & Co. begins.
For over two decades, Jenny Wun has built and trained new home sales teams and partnered with British Columbia’s top developers. She is the only Canadian coach and trainer specializing in new home sales who integrates psychological assessment - EQ-i 2.0 and EQ 360 - into her training methodology.
Parallel & Co. was built on a simple belief: performance starts with people, and people perform at their best when they're seen, supported, and equipped.
We combine proven systems with conscious human development to move teams from stagnation to action. Whether you're a developer building a sales team or a salesperson building a career, Parallel meets you where you are and moves you and your team forward.
Human connection is the most reliable strategy in any market. Performance begins with people, and people thrive with support, structure, and skill.
We deliver relationship-first strategies and proven systems that move you and your teams into action.
WHY PARALLEL
Innovation & Diversity
Fresh Tools.
Real Results.
We push boundaries with progressive techniques, fresh perspectives, and emerging technology, from AI-assisted coaching tools to EQ-i 2.0 and EQ 360 training.
Credible
Expertise
23 Years in the Room Where It Happens.
23+ years of experience. UBC Organizational Coaching certified. AREN and AREC designations. Over $1 billion in sales volume and 52+ multi-family projects sold.
Collaboration & Community
You Don't Have to Figure It Out Alone.
We build and nurture community. We’ve partnered with 30+ developers and over 50 top business and industry leaders to grow stronger teams together.
Sales
Excellence
Tactics That Actually Work In Today’s Market.
We design with intention. Customized workshops, one-to-one coaching, executive programs, consulting and keynotes built to evolve people and business alike.
Activate the potential of your People. Develop resilient teams and consistent sales. We offer Unparalleled Services.
Every engagement with Parallel & Co. blends seasoned industry expertise with proven systems and genuine human development. Whether you need one-on-one coaching, a custom workshop, a keynote that moves a room, or a retreat that resets a team, every service is built around the same belief: performance starts with people, and people start with support.
We work with developers, sales teams, brokerages, and leadership groups who are serious about building something that lasts.
OUR SERVICES
Ready to move your team forward? Book
your discovery call.
Let's talk about what's next for your performance, your people, and your culture.
OUR SUCCESS
Human-centred training for new home sales teams - from individual skill-building to multi-family sales strategy, culture development, and leadership that keeps great people in the room.
$1B+
In Total Sales Volume
Proven results across BC’s most competitive markets
23
Years of Industry Experience
Through every market cycle, from booms to corrections
52+
Multi-Family Projects Sold
From pre-sale launches to completions
500+
Coaching Hours Delivered
Every hour a real conversation
with real sales people
30+
Developer Partners
Behind BC’s most recognized residential communities
Download Our Resources
Download our FREE Resources on Strategies Every Sales Leader Should Know, Guides to Difficult Conversations in New Home Sales & so much more!
In Their Own Words
Let’s Begin the Conversation.
Join the Parallel community for insights on building resilient teams and consistent sales, delivered monthly. No filler. Just what works.