A woman with wavy blonde hair smiling, seated on a woven stool in a bright room, wearing a rust-colored blazer and matching shorts, with a white lace top and jewelry, with a tall plant and large window in the background.

Fractional VP of Sales.

Senior sales leadership, strategy, and team development - without the full-time hire. On your terms.

You're growing faster than your structure or you have one community launch a year. Your sales team needs strategic direction, accountability, performance management, and strategy - but a VP-level hire doesn't make sense yet.

CONSULTING

You need someone in your corner who has done this before, who understands your market, and who shows up for your team consistently.

Woman in a white blazer and black high heels selecting samples from a display wall in a store.

What Fractional Consulting with Parallel & Co. Includes

  • Monthly or bi-weekly strategic advisory sessions with ownership/management

  • Recruitment and onboarding support and training for new sales hires

  • Sales team training and performance reviews with one-on-one coaching touchpoints

  • Sales strategy development and pipeline review

  • Meeting facilitation: sales reviews, leadership offsites, team rallies

  • Market positioning advice for active or upcoming projects


A woman with light brown hair, wearing a white blazer with black stripes, sitting at a dining table. She is talking on a smartphone and writing with a pen. A laptop and other office supplies are on the table. Behind her, there is a large painting on the wall depicting a colorful landscape with mountains, water, and trees.

Who This Service Works Best For

  • Developers preparing to launch a new residential project and needing a sales leadership layer

  • Developers managing multiple concurrent projects who need consistent sales oversight across sites without adding permanent headcount

  • Organizations that have outgrown self-directed selling but haven't yet built out a leadership team

In Their Own Words

Submit a Fractional VP of Sales Inquiry

Fractional engagements are structured as monthly retainers, typically spanning 3–12 months. Investment is customized to scope; book a discovery call to explore what makes sense for your team and your timeline.

A person wearing a white shirt with bright pink nails holding open a real estate brochure displaying interior photos and floor plans of homes.