Fractional VP of Sales.
Senior sales leadership, strategy, and team development - without the full-time hire. On your terms.
You're growing faster than your structure or you have one community launch a year. Your sales team needs strategic direction, accountability, performance management, and strategy - but a VP-level hire doesn't make sense yet.
CONSULTING
You need someone in your corner who has done this before, who understands your market, and who shows up for your team consistently.
What Fractional Consulting with Parallel & Co. Includes
Monthly or bi-weekly strategic advisory sessions with ownership/management
Recruitment and onboarding support and training for new sales hires
Sales team training and performance reviews with one-on-one coaching touchpoints
Sales strategy development and pipeline review
Meeting facilitation: sales reviews, leadership offsites, team rallies
Market positioning advice for active or upcoming projects
Who This Service Works Best For
Developers preparing to launch a new residential project and needing a sales leadership layer
Developers managing multiple concurrent projects who need consistent sales oversight across sites without adding permanent headcount
Organizations that have outgrown self-directed selling but haven't yet built out a leadership team
In Their Own Words
Submit a Fractional VP of Sales Inquiry
Fractional engagements are structured as monthly retainers, typically spanning 3–12 months. Investment is customized to scope; book a discovery call to explore what makes sense for your team and your timeline.